Kahuna Massage Chair

Kahuna, owned by AJX Distribution Inc. in California, began in 2013 as an Amazon-first brand and rapidly grew into one of the most visible names in the U.S. massage chair space. Its claim to fame is performance-driven chairs with aggressive pricing, particularly in the $1,500–$5,000 range.

While the brand lacks a luxury polish and isn't accredited by the BBB, it compensates with an extensive lineup, surprising feature density, and chairs that frequently appear at the top of Amazon’s bestseller lists. Kahuna engineers its chairs in-house, builds them in ISO-certified facilities in Asia, and handles warranty and parts from California. For users focused on value, stretch, and long tracks, it's an appealing contender—though refinement takes a back seat to performance.

Cozzia Massage Chair

Cozzia USA is a premium massage chair manufacturer headquartered in City of Industry, California, with a reputation for delivering refined design, comfort, and technological sophistication. Cozzia’s chairs are designed in the U.S., assembled in Asia, and backed by a strong support network and distribution strategy across specialty retailers and furniture chains.

The company operates under a philosophy of “technology that touches,” aiming to combine relaxation, muscle recovery, and wellness enhancements in a single package. It serves mid-to-high-end buyers and competes confidently with other premium-tier brands in terms of design quality, sensory comfort, and control sophistication.