Highlights
Kahuna, owned by AJX Distribution Inc. in California, began in 2013 as an Amazon-first brand and rapidly grew into one of the most visible names in the U.S. massage chair space. Its claim to fame is performance-driven chairs with aggressive pricing, particularly in the $1,500–$5,000 range.
While the brand lacks a luxury polish and isn't accredited by the BBB, it compensates with an extensive lineup, surprising feature density, and chairs that frequently appear at the top of Amazon’s bestseller lists. Kahuna engineers its chairs in-house, builds them in ISO-certified facilities in Asia, and handles warranty and parts from California. For users focused on value, stretch, and long tracks, it's an appealing contender—though refinement takes a back seat to performance.
Conclusion
Kahuna hits hard in the value-performance arena, offering surprisingly rich features like long SL-Tracks, advanced recline, and 4D heated rollers in chairs that cost thousands less than similarly equipped competitors. It’s not the most elegant or service-friendly brand on the market, and entry-tier models show their price in feel—but when it comes to deep tissue coverage, user fit, and core massage mechanics, Kahuna remains one of the smartest buys for budget-conscious and performance-driven buyers alike.
