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Bodyfriend
south korea Seoul, South Korea

Bodyfriend Massage Chairs Review

South Korea’s Luxury Wellness Powerhouse

author profile
Liam Wilson
Last Updated: Jun 08, 2025

Highlights

Global leader in medically inspired wellness chairs from Seoul, South Korea

Patented 6D massage system and “Moving Heat” technology

Flagship models combine AI voice guides, wellness tracking, and smart diagnostics

Bold design identity with luxury materials and LED accents

Integrated posture coaching and cognitive health content

Research-backed with in-house Brain Health R&D center

BodyFriend Massage Chair main picture

Bodyfriend is a South Korean wellness tech giant that blends futuristic luxury with medically validated massage therapy. With a dedicated research institute focused on cognitive health, brain stimulation, and AI-guided care, Bodyfriend goes far beyond just physical relaxation.

From the minimalist Phantom Care, to the athletic-styled Hugchair 2.0, and the regal Palace II, the brand presents a modern, design-forward alternative to traditional massage chairs. These are sculptural, lifestyle-forward devices for users who want wellness, tech, and fashion in a single chair.

Product Selection

4.2 /5

Bodyfriend offers a range that’s smaller in volume but rich in personality. The Phantom Care serves the stylish entry-level buyer, the Hugchair 2.0 targets health-conscious, active users, and the Palace II represents the luxury pinnacle with unique body profiling and cognitive health content.

All models share a common design language, but the differentiation across tiers is meaningful. That said, there’s no ultra-compact or foldable model for smaller spaces, and prices generally start at the premium tier.

Customer Support & Warranty

4.1 /5

Support is available through Bodyfriend USA’s distribution partners and includes 5 years on frame, 3 years on parts, and 1 year in-home labor. Customers in major metros benefit from showroom-level service, while rural buyers may experience longer technician wait times.

User reviews are generally positive, with the company noted for responsive app support and helpful documentation.

Build Quality & Durability

4.5 /5

Build materials are robust and resistant to wear. Frame components are steel, external shells are polycarbonate or ABS with soft-touch coating, and the upholstery is sweat-resistant. Chairs feel solid during recline and don’t rattle or creak, even when cycling through heavy stretch routines.

Warranty servicing and components are handled from the U.S., though some internal parts are imported and may have longer wait times if not in stock.

Massage Variety

4.5 /5

Bodyfriend’s flagship Palace II features a 6D massage system, which adds dynamic rhythm, direction, depth, and angle variation to traditional 4D movement. Combined with embedded heating rollers and reflexology-grade foot care, it delivers a full-body massage that feels highly human-like and reactive.

Mid-range models like Hugchair 2.0 include advanced 4D with precise calf and foot treatments. Even the Phantom Care, while simpler, still incorporates multi-intensity compression and solid back coverage. The roller programming feels stylish yet medically grounded—developed in collaboration with internal wellness labs.

BodyFriend Massage Chair massage roller

Programs Variety

4.5 /5

The Palace II offers over 24 auto programs, including “Brain Meditation,” “Muscle Reset,” and “Posture Alignment.” These routines aren’t just cosmetic—they’re tied to Bodyfriend’s own neuroscience research, which focuses on improving attention, memory, and stress regulation through rhythm and compression timing.

Each chair offers a core group of daily-use routines, and all models allow roller region, intensity, and duration customization. High-end units also include audio-guided relaxation sequences, further blurring the line between massage and mindfulness therapy.

Cost & Affordability

3.5 /5

Bodyfriend chairs begin and remain in the premium range. They’re not intended for bargain shoppers, and the feature list is clearly tilted toward lifestyle buyers with wellness priorities and high design expectations.

That said, what you get is not just a massage chair—it’s a luxury wellness machine that combines motion, light, heat, and cognitive focus in one unified system.

Technology & Wellness Extras

4.6 /5

Tech integration is one of Bodyfriend’s strongest cards. The Palace II includes voice-guided AI interaction, body fat tracking, Bluetooth audio, light therapy, moving heat rollers, and a wellness dashboard with personalized suggestions.

The brand also incorporates brainwave-inspired rhythm settings designed to synchronize breathing and massage patterns—a unique touch that reflects its deeper commitment to cognitive wellness.

Body Coverage & Adjustability

4.4 /5

Bodyfriend’s massage range includes shoulder-to-glute roller paths, robust foot and calf modules, and adaptive shoulder detection. The Palace II enhances this with hip-twist movement, individual leg calibration, and automatic footrest length detection.

Adjustments are straightforward, with roller width and intensity control in all tiers. The brand's advanced models offer multi-zone customization, though some lower-end models have less precise control.

BodyFriend Massage Chair body coverage

Comfort & Ergonomics

4.4 /5

Across all tiers, Bodyfriend chairs are padded with soft-touch memory foam and finished in durable microfiber leather. The chairs cradle the body without swallowing it, maintaining upright spine posture while allowing generous recline.

Side panels often include embedded lighting, touchscreen controls, and wide arm troughs that fit most users. Chairs like the Hugchair 2.0 are also built for athletes, with deeper calf seats and hip-gripping airbags that support longer sessions.

BodyFriend Massage Chair comfort airbags

Conclusion

Bodyfriend massage chairs are for people who want more than muscle relief—they want a designed, data-informed wellness experience. Whether it’s the AI-guided feedback, the 6D roller choreography, or the immersive relaxation environments, these chairs make every session feel intentional. With science-backed routines, top-shelf finish, and a focus on both body and mind, Bodyfriend offers a next-gen take on what massage chairs can—and should—be.

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