INSIGNIA

The Insignia brand was introduced by Best Buy in 2005. It was established as Best Buy's in-house brand, offering a range of consumer electronics and appliances. The decision to create the Insignia brand was part of Best Buy's strategy to offer a range of electronic products at different price points, providing consumers with more affordable options while maintaining quality. The Insignia brand encompasses a variety of products, including televisions, audio equipment, kitchen appliances, and more. While the exact founding date of the Insignia brand may not be explicitly documented, its establishment is generally associated with Best Buy's efforts to provide a private-label option for its customers in the early 2000s.