Highlights
Insignia, Best Buy’s in-house brand, offers budget-friendly appliances, including a small but practical selection of freezers.
While Insignia freezers are not packed with high-tech features, they deliver reliable performance at a lower price point. These freezers cater to cost-conscious buyers, small households, and those looking for a simple secondary freezer for extra storage.
But how well do Insignia freezers perform compared to bigger brands? Let’s break it down across seven key aspects.
Affordability
Insignia freezers are priced to cater to cost-conscious buyers without compromising on quality. Whether you’re shopping for a compact model for a small apartment or a larger unit for a busy household, Insignia’s pricing ensures value for money.
Smaller models like the Insignia 5.0 Cu. Ft. Garage Ready Chest Freezer are priced around $170 during sales, making them an excellent option for tight budgets. For mid-range needs, the Insignia 13.8 Cu. Ft. Garage Ready Convertible Upright Freezer is available for approximately $450 and offers the flexibility to switch between freezer and refrigerator modes. Even the larger Insignia 17 Cu. Ft. Convertible Upright Freezer, priced at $599, delivers exceptional value for its capacity and features.
In my experience, Insignia’s affordability is one of its strongest selling points, making it a practical choice for budget-conscious families and individuals.
Energy Efficiency
While not all models are ENERGY STAR® certified, Insignia freezers offer decent energy efficiency for their price. The 5.0 Cu. Ft. Chest Freezer consumes around 218 kWh/year, which is reasonable for a budget freezer but not the most efficient in its class.
Features & Innovation
Insignia freezers are basic but functional, offering mechanical temperature controls, reversible doors (on upright models), and garage-ready operation on select models. However, they lack frost-free technology, Wi-Fi connectivity, digital temperature displays, or smart monitoring features.
Build Quality & Durability
Insignia freezers are built with basic but sturdy materials. The interior and exterior design feel durable, though they lack premium finishes. User reviews suggest long-term reliability, especially in garage and backup freezer setups. However, door seals and hinges may not hold up as well to frequent, heavy use compared to premium brands.
Products Variety
Insignia’s freezer lineup is limited compared to bigger brands. The selection mainly includes chest freezers (3.5 to 10 cu. ft.) and upright freezers (10-21 cu. ft.). If you’re looking for a wide range of styles or specialty freezers, Insignia might not be the best choice.
Conclusion
Insignia freezers are an excellent choice for budget-conscious buyers who need a simple and reliable freezer without extra bells and whistles.
They perform well in maintaining stable temperatures, provide decent energy efficiency, and offer one of the most affordable options on the market.
However, if you need advanced features like frost-free operation, smart connectivity, or premium build quality, you may want to consider brands like Midea or Frigidaire.
