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TOSHIBA logo

3.66

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Affordability

4.2

Toshiba has carved out a niche in the budget-friendly television market by focusing on affordability and value. The brand offers a variety of models that cater to consumers who need functional TVs without overspending. While Toshiba’s televisions may not feature the latest technologies or high-end specifications, they provide reliable performance and decent picture quality for everyday use. This makes Toshiba a practical choice for those who prioritize budget over premium...

Picture Quality

3.6

Toshiba televisions deliver decent picture quality for everyday viewing needs, making them a solid choice for casual viewers. Many models feature 4K resolution, which provides sharp and vibrant images, enhancing the overall viewing experience. Toshiba also implements technologies like HDR (High Dynamic Range) in some models to improve contrast and color accuracy, delivering a more immersive experience. While Toshiba’s picture quality is commendable for the price, it may not match...

Design

3.8

Toshiba TVs showcase a straightforward design that emphasizes functionality over extravagance. Their sleek profiles and minimal bezels allow them to fit seamlessly into various home environments, making them easy to set up and integrate into living spaces. While Toshiba may not be known for cutting-edge design trends, the brand's practical approach appeals to consumers who value simplicity and ease of use. Compared to competitors like Samsung and LG, which often...

Sound

3.5

Sound quality is an essential aspect of any television, and Toshiba provides decent audio performance suitable for everyday viewing. Many models feature built-in speakers that deliver clear sound, making them adequate for casual use. However, serious home theater enthusiasts may find Toshiba’s audio capabilities lacking when compared to premium brands that incorporate advanced sound technologies, such as Dolby Atmos. While brands like Sony and LG prioritize high-quality audio, Toshiba's sound...

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Hitachi logo

3.45

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Affordability

4

When it comes to affordability, Hitachi stands out as a budget-friendly choice. Positioned comfortably in the lower to mid-range market, Hitachi TVs offer excellent value for money. While they may not boast the bells and whistles of premium brands like Sony or Samsung, they provide a solid viewing experience at a fraction of the cost. This makes Hitachi an ideal option for those who need a reliable TV for casual...

Picture Quality

3.5

Hitachi may not lead the pack in picture quality, but it offers respectable performance for its price range. Hitachi TVs typically feature Full HD or 4K resolution, delivering sharp images that are more than adequate for everyday viewing. Where Hitachi lags behind giants like LG and Sony is in its use of technology. You won’t find OLED or QLED displays here—Hitachi relies on standard LED panels, which, while decent, don’t...

Design

3.5

Hitachi’s design philosophy leans towards practicality rather than show-stopping aesthetics. While you won’t find ultra-thin bezels or avant-garde designs here, you will get a television that’s built to last. The materials used are durable, and the overall look is clean and functional—perfect for those who value substance over style. In comparison, brands like Sony and LG may offer sleeker, more modern designs, but Hitachi’s straightforward approach ensures that you’re getting...

Sound

3.3

The sound quality of Hitachi TVs is serviceable, though it might not satisfy audiophiles. The built-in speakers are sufficient for casual watching, delivering clear dialogue and decent volume. However, the audio lacks the depth and richness that you might find in TVs from more premium brands like Sony or Samsung, which often incorporate advanced sound technologies like Dolby Atmos. For a more immersive audio experience, adding a soundbar to your...

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Sony logo

4.48

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Affordability

3

Sony is renowned for its premium televisions, especially its OLED and high-end LED models that deliver outstanding picture quality and advanced features. However, this premium positioning comes with a higher price point, which may not suit every budget. While Sony does offer some more accessible models in the LCD lineup, the overall cost of their products reflects the brand’s commitment to quality and innovation. For consumers seeking superior audio-visual experiences,...

Picture Quality

4.7

Sony televisions are renowned for their exceptional picture quality, which is primarily attributed to the advanced technologies they incorporate. One of the latest technologies Sony has integrated into its TVs is the Cognitive Processor XR, which uses artificial intelligence to analyze and optimize images in a way that closely aligns with human perception. This results in incredibly realistic, high-resolution visuals with vibrant colors, deep blacks, and bright whites. The X1...

Design

4.7

Sony's televisions are renowned for their sleek, modern design that seamlessly blends into any living space. The brand has consistently prioritized aesthetics, with a focus on minimalism and functionality. For instance, the latest models such as the Sony Bravia XR A90J come with a slim, bezel-less design that maximizes screen space and provides an immersive viewing experience. The stand design is also versatile, allowing for either a narrow or wide...

Sound

4.6

Sony televisions are renowned for their superior sound quality, which is a crucial aspect of providing an immersive viewing experience. The brand has integrated advanced technologies such as Acoustic Surface Audio+™ and S-Force Front Surround to enhance the audio output of their televisions. Acoustic Surface Audio+™ technology, exclusive to Sony, makes the entire screen resonate with sound, providing a unique and immersive experience. On the other hand, S-Force Front Surround...

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About Televisions

The Only TV Buying Guide You’ll Ever Need: Tech, Features, and Top Brands
 

If you’re looking to choose a TV, you might find yourself confused by the different technologies and terminology. Which one is right for you? Don’t worry—we’re here to break it down for you. In this guide, we’ll explore every aspect of selecting a TV step-by-step, helping you navigate through the complexities to find the perfect TV and brand that suits your needs.
 

Understanding TV Technologies: LED, OLED, and Beyond

It's necessary to know about the two main types of technologies: LED and OLED. Understanding these can make a big difference in your viewing experience. Let’s dive into the subtypes of these technologies to help you find the best fit for your needs.
LED TVs use a backlight to light up the whole screen. This makes them very bright, ideal for bright rooms. However, this backlight can make it harder to achieve deep blacks since even dark parts of the picture still get some light from behind. Within LED technology, you’ll find a couple of standout subtypes:

  • QLED (Quantum Dot LED): QLED TVs add a special layer of quantum dots that enhance color accuracy and brightness. These tiny particles produce more vibrant colors, making them fantastic for bright rooms where you want rich, vivid visuals. But since QLED still relies on LED backlighting, it can’t match the perfect black levels that OLED offers.

  • Mini LED: Mini LED goes a step further by employing significantly smaller LEDs—about 1/40th the size of a regular LED—for backlighting. This allows for more precise control over brightness and contrast. Mini LED TVs have thousands of tiny LEDs and can control the brightness and dark areas more effectively, which results in deeper blacks and sharper contrasts. Samsung’s Neo QLED and LG’s QNED are examples of brands that utilize this Mini LED technology. It’s a great option if you enjoy HDR content and want the best of both high brightness and high contrast.

OLED TVs are different because each pixel is self-emitting, meaning that it can turn on and off independently. This means that when an OLED TV shows a black area, those pixels turn off completely, giving you perfect black levels and amazing contrast. Plus, without a separate backlight, OLED TVs offer excellent viewing angles, so the picture quality remains consistent from any spot in the room. This makes OLEDs especially good for watching in darker rooms or movies with lots of shadows. There’s also a notable subtype of OLED technology:

  • QD-OLED (Quantum Dot OLED): QD-OLED is a technology that integrates OLED’s self-emitting technology with the color-improving features of quantum dots. This means you get the perfect blacks and incredible contrast of OLED with the bright, vibrant colors and high brightness of QLED.

In summary, while LED-based TVs are bright and often more affordable, OLED offers superior contrast and color accuracy.


Essential TV Features You Should Know

Now, let's head towards understanding the key features that can raid up or degrade your viewing experience. Given below is an elaboration on the most important aspects that you will consider in selecting a television.
 

Resolution

Resolution determines the sharpness and the quality of the image displayed on your screen. The most frequent resolutions are 1080p, 4K (Ultra High Definition) and 8K. Full HD is still good enough for smaller screens, but 4K has become the new norm for most new TVs, offering better and clearer images. If you want more details and you have a bigger screen, 8K is even higher in resolution, but there are not many 8K contents yet.

Pro Tip: For fully enjoying and experiencing 8K content, a screen size of at least 75 inches is recommended to appreciate the enhanced detail.


Screen Refresh Rate

The screen refresh rate, measured in Hz, indicates how many times per second the image on the screen is refreshed. A 60Hz refresh rate, for instance, means that the screen displays 60 images per second. If you go to a higher refresh rate, say 120Hz, then the resulting motion will be much smoother for when you want to watch sports or play video games. Lower refresh rates might tend to cause motion blur during fast scenes, so the higher refresh rate will provide a smoother visual experience.


HDR (High Dynamic Range)

HDR enhances the contrast and color range of your TV, making the whites brighter and blacks darker for a more distinct and vivid picture. Popular HDR formats include HDR10+, Dolby Vision, and HLG. Each format offers different levels of color accuracy and brightness. Make sure the TV you choose supports the HDR formats compatible with the streaming services you use.


HDMI Ports

For connecting a variety of devices, including streaming devices, Blu-ray players, and game consoles, HDMI ports are essential. Higher resolutions and refresh rates are supported by the most recent HDMI standard, HDMI 2.1, which is especially helpful for 4K and next-generation gaming. Check the number of HDMI ports your TV has and ensure they support HDMI 2.1 to future-proof your setup for new devices and technologies.


Gaming Features

For gamers, specific TV features can greatly enhance the gaming experience. Look for TVs with Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR). ALLM reduces the latency between your controller inputs and on-screen action, while the VRR works by changing the refresh rate to correspond to a game's frame rate to make gameplay even smoother.


Audio

While all modern TVs include built-in speakers, they may not always provide the best audio experience. Good sound quality can make a big difference, so consider purchasing a separate soundbar or home theater system for a more immersive and enjoyable audio experience. If you prefer to use built-in speakers, choose a TV with a high output wattage (40 watts or more) and multiple channels, such as a 2.1 built-in speaker system, for better sound quality.

By understanding these features and their impact on your TV experience, you can make a well-informed decision that aligns with your needs and preferences.


Considering Your Space & Situation

You will want to take your room's size, the lighting conditions, viewing angle, and budget into consideration. Here's how to ensure your TV fits into your space perfectly and is ideal for enhanced viewing:
 

TV Size Based on Couch Distance

One of the first things to consider is how far you'll be sitting from your television. The optimal TV size largely depends on this distance. A good rule of thumb is to choose a TV size that allows you to sit comfortably and see clearly without straining your eyes, using our recommended formula:

TV Size (inches) = Distance from Couch (feet) × 7.15

For example, if you sit about 8 feet away, a TV size of 55 to 60 inches would be a good fit.

Pro Tip: If you can, opt for a larger size. Most people find that they enjoy bigger TVs more than higher picture quality in long-term use.


Lighting Conditions

The lighting in your room can greatly affect how your TV’s picture looks. If your room is very bright, you’ll want a TV with high brightness and anti-glare features to keep the picture clear. LED TVs, especially those with QLED or Mini LED technology, are excellent for bright environments. If, on the other hand, your room is dim or used primarily as a movie theater, then an OLED will be the better view thanks to superior black levels and contrast.


Viewing Angle

The angle you view the TV from affects your viewing experience. Most TVs are designed to look their best when you're sitting directly in front of them. If you'll be watching the TV from the side often, or if family and friends will be gathering around the set, take wide-angle viewing into consideration. For those who want the best wide angles, OLED TVs maintain picture quality even when viewed from the side. The angle in LED TVs with IPS panels is also good, though not as strong as in OLEDs.


Budget

Of course, your budget will be one of the biggest factors in the type and size of TV you decide upon. Higher-end technologies like Mini LED and OLED have exceptional picture quality but at a higher price. If you’re looking within a more modest budget, LED TVs, particularly those with QLED, provide great value and performance without stretching your wallet.

In consideration of these, you will be able to pick the perfect TV, which would suit your space and provide you with better entertainment.

 

How We Help You Choose the Best Option

By now, you know how to choose the right size and technology for your TV. But with so many brands and models out there, narrowing down the perfect choice can still be a bit confusing. That’s where Brandchoose.com comes in—we make the decision-making process easier by offering in-depth reviews and ratings of all the major TV brands.

We go beyond just the technical specs. Our reviews assess each brand on crucial aspects like picture quality, smart features, design, sound, and much more. This allows you to see how different models perform in the areas that matter most to you. Whether you prioritize affordability, cutting-edge features, or trusted brand reputation, our insights will help you make an informed decision.

We rate each brand across multiple criteria to give you a well-rounded perspective. But instead of just looking at the overall score, it’s important to consider what’s most relevant to your needs. For example, if you’re a movie lover, you might want to focus on picture quality and sound, while a gamer may care more about refresh rates and gaming features. Our site lets you sort brands by these specific aspects so you can easily find what works best for you.
 

How We Rate and Review TV Brands

Our reviews are designed to help you find the best TV brand based on the features that matter most to you. We evaluate brands across several key factors, making it easier to compare and decide which models align with your preferences. We assess TV brands based on the following criteria:

  • Smart Features: Evaluate how user-friendly and feature-rich the smart platforms are, including app support and voice assistant integration.

  • Affordability: Assess the brand’s ability to offer TVs that provide excellent value for the price, balancing cost with features and performance.

  • Picture Quality: Covers the brand’s overall ability to deliver vibrant colors, sharp contrasts, and smooth motion across their models.

  • Design: Looking at the aesthetic appeal, build quality, and how well the design fits into modern home environments.

  • Sound: Examining the built-in speaker performance, noting whether you’ll need external audio equipment for the best experience.

  • Quality & Performance: How reliable and durable are the brand’s TVs? We assess long-term performance and common issues like screen longevity.

  • Smart TV & Connectivity: How well does the brand support connectivity options like HDMI ports and Wi-Fi, and how reliable are the smart TV features?

  • Brand Reputation: considering customer feedback and industry recognition to understand how trustworthy and reliable the brand is.

  • Brightness: how well the brand’s TVs perform in bright environments and their handling of HDR content.

  • Remote Control: A good remote can improve the user experience, so we evaluate the ease of use, button layout, and special features like voice control.


 

Choose a TV Based on You Watch The Most

Your TV usage significantly influences the best model for you. Each type of content has specific features that enhance the experience, so aligning your TV with your viewing habits can make a big difference.

  • For movie lovers: if you appreciate cinematic experiences, look for a TV with outstanding contrast, deep blacks, and support for HDR formats like Dolby Vision. OLED or high-end LED TVs with excellent color accuracy and superior contrast will provide an immersive viewing experience.

  • For sports enthusiasts, fast-paced action requires a high refresh rate and smooth motion handling. TVs with a minimum refresh rate of 120Hz ensure you catch every moment, while good brightness keeps the picture clear even in well-lit rooms.

  • For Gamers: If gaming is your passion, features like ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) are essential for seamless gameplay. HDMI 2.1 support is also crucial for next-gen consoles, offering faster refresh rates and improved performance.

By understanding how you use your TV most, you can prioritize features that will give you the best experience tailored to your preferences.

So, what are you waiting for? Armed with all this knowledge, you’re ready to find the perfect TV that suits your needs and transforms your entertainment experience. Dive into our reviews, compare the top brands, and bring home the ultimate screen that will elevate your viewing pleasure!