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Home Televisions Samsung VS TOSHIBA


4.5 /5
south korea

Samsung

Comparison winner
Samsung
  • Affordability (3.3)
  • Picture Quality (4.6)
  • Design (4.6)
  • Sound (4.5)
  • Quality & Performance (4.6)
  • Smart TV & Connectivity (4.8)
  • Brand Reputation (4.8)
  • Brightness (4.6)
  • Smart Features (4.7)
  • Remote Control (4.5)
3.7 /5
japan

TOSHIBA

TOSHIBA
  • Affordability (4.2)
  • Picture Quality (3.6)
  • Design (3.8)
  • Sound (3.5)
  • Quality & Performance (3.7)
  • Smart TV & Connectivity (3.5)
  • Brand Reputation (3.6)
  • Brightness (3.5)
  • Smart Features (3.6)
  • Remote Control (3.6)
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    Table of Contents

samsung VS toshiba

author profile
Oliver Kim
Last Updated: May 09, 2025

Samsung and Toshiba are both renowned brands in the electronics industry, each with its own unique strengths and weaknesses. Samsung, a South Korean multinational conglomerate, has a broad portfolio that includes televisions, smartphones, and home appliances. It is particularly recognized for its innovative technologies, such as QLED in TVs and Bixby in smartphones. Samsung's products are often associated with high quality, but they also tend to be more expensive compared to other brands. On the other hand, Toshiba, a Japanese multinational corporation, specializes in diversified products and services including information technology and communications equipment and systems. Toshiba is well-known for its laptops, TVs, and home appliances. Toshiba's products are generally reliable and affordable, making them a popular choice for consumers on a budget. However, compared to Samsung, Toshiba may not be as aggressive in integrating the latest technologies into their products. For instance, Toshiba's smart TVs do not have their own proprietary smart platform like Samsung's Tizen, instead, they use a more generic platform like Android TV or Fire TV.

Key Features Comparison

Brand Reputation

Samsung 4.8 out of 5

4.8/5

TOSHIBA 3.6 out of 5

3.6/5

Samsung and Toshiba are two of the most recognized brands in the electronics industry, each with its unique reputation. Samsung, a South Korean multinational conglomerate, is renowned for its innovation, quality, and leadership in various tech sectors, including smartphones, televisions, and home appliances. It has consistently been at the forefront of technological advancements, with its latest QLED technology in TVs and Exynos 2100 in smartphones. However, Samsung has faced criticism over the years for issues such as battery faults in the Galaxy Note 7 and alleged poor working conditions in its factories. On the other hand, Toshiba, a Japanese multinational corporation, is known for its long history and reliability in the electronics and energy sector. Toshiba has made significant contributions to the industry, particularly in laptops, hard drives, and power systems. Its latest technology includes the BG4 series of NVMe SSDs, which offer high performance and power efficiency. However, Toshiba's reputation has been tarnished due to accounting scandals and financial instability in recent years. In comparison to Samsung, Toshiba's presence in the consumer electronics market is less prominent, particularly in the smartphone and TV sectors.

Conclusion

In the electronics category, both Samsung and Toshiba have made significant strides in incorporating the latest technologies into their products. Samsung, a South Korean multinational conglomerate, is known for its diverse range of products including smartphones, televisions, and home appliances. One of the key strengths of Samsung is its innovation, as it is always at the forefront of technology, offering features such as QLED technology in their TVs and foldable displays in their smartphones. However, the brand's products are often on the pricier side, which might not appeal to budget-conscious consumers. On the other hand, Toshiba, a Japanese multinational corporation, is renowned for its durable and reliable electronics such as laptops, TVs, and home appliances. Toshiba's products are generally more affordable compared to Samsung, making them a popular choice among consumers who prioritize value for money. However, Toshiba's innovation tends to lag behind Samsung, as they are not always the first to introduce new technologies or features in their products. For instance, Toshiba's TVs often lack the advanced display technologies found in Samsung's TVs. Therefore, in terms of the latest technologies, Samsung generally has an edge over Toshiba. However, Toshiba's strength lies in its affordability and reliability, making it a strong competitor in the electronics market.

Top Products of Samsung

SAMSUNG UN50CU7000
SAMSUNG 43-Inch Class QLED 4K Q60C Series
SAMSUNG 65-Inch Class Neo QLED 4K QN90C Series
More products

Top Products of TOSHIBA

TOSHIBA TF-32A710U21 image
Toshiba 43LF621U19 image
Toshiba 43C350KU image
More products

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Comparison of top products

SAMSUNG UN50CU7000
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SAMSUNG 43-Inch Class QLED 4K Q60C Series
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Toshiba 43C350KU
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