LG and Insignia cater to two very different consumer groups in the refrigerator market. LG is known for smart technology, energy efficiency, and premium cooling features, making it a go-to choice for homeowners who want cutting-edge innovation and reliability. On the other hand, Insignia—Best Buy’s in-house brand—focuses on affordable, no-frills refrigeration, designed for budget-conscious buyers who need a simple and functional appliance without extra features.
If you're in the market for a new refrigerator, should you opt for LG’s advanced cooling and smart capabilities or Insignia’s budget-friendly simplicity? Let’s break down how they compare across key aspects.
Affordability
LG
Falling within the mid-to-premium price range, their refrigerators typically cost between $800 and $4,500, depending on the model and features. The higher price tag reflects advanced technology, smart connectivity, and high-quality materials, making LG a strong long-term investment. While LG is not the most affordable option, its durability and efficiency help offset the initial cost over time.
Insignia
Insignia, however, is one of the most budget-friendly refrigerator brands available, with most models priced between $300 and $900. Insignia refrigerators do not include high-tech features or premium build quality, but they provide basic functionality at an extremely affordable price. For college students, renters, or those looking for a secondary fridge, Insignia offers solid value for the price.
Winner: Insignia – The most affordable option.
Energy Efficiency
LG
Energy efficiency is a major strength of LG refrigerators. Most LG models are ENERGY STAR® certified and include Smart Inverter Compressors, which optimize cooling while using less electricity. These compressors adjust cooling power based on usage patterns, reducing waste and keeping electricity bills low. Over time, an LG refrigerator will cost less to operate than a traditional compressor-based model.
Insignia
Generally speaking, Insignia refrigerators are less energy-efficient overall. While some models are ENERGY STAR® certified, they lack inverter compressor technology, meaning they consume more electricity over time. Additionally, temperature fluctuations in Insignia refrigerators can lead to higher energy consumption, as the compressor must work harder to maintain a consistent temperature.
However, due to their smaller size and lower capacity, their overall energy usage remains relatively low compared to larger, feature-packed models.
Winner: LG – More energy-efficient in the long run.
Build Quality & Durability
LG
Their refrigerators offer a well-engineered build with a premium touch, including stainless steel exteriors, high-quality shelving, and durable internal components. With an expected lifespan of 10-15 years, LG refrigerators are a long-term investment designed to withstand daily use. However, some lower-end models have had compressor reliability concerns in the past, though LG has made significant improvements in recent years.
Insignia
On the other hand, Insignia refrigerators are made with more basic materials, often featuring plastic interiors and lightweight construction. While functional, they lack the long-term durability of higher-end brands. Most Insignia models have an expected lifespan of 5-8 years, making them a short-term option rather than a long-term investment.
Winner: LG – A strong blend of quality, durability, and style.
Products Variety
LG
With various sizes and layouts, LG has a refrigerator for every home including: French door refrigerators, side-by-side models,top-freezer and bottom-freezer designs and counter-depth options for a seamless kitchen fit. This diversity makes LG a great option for buyers with specific kitchen needs, whether they’re looking for a large-capacity fridge for a family home or a sleek, built-in design.
Insignia
Well, they primarily focus on top-freezer and compact refrigerators, catering to buyers who need a basic fridge without extra features. The selection is far more limited than LG, and there are no high-end or built-in options.
Winner: LG – More variety, better for different kitchen setups.
Smart Features, Innovation & Technologies
LG
With AI-driven features, LG redefines smart refrigeration. Many models feature Wi-Fi connectivity and can be controlled via the LG ThinQ® app, allowing users to adjust temperatures, receive alerts, and diagnose issues remotely. Advanced models also include voice control compatibility with Alexa and Google Assistant, as well as InstaView™ and Door-in-Door™ technology, which improves both convenience and energy efficiency.
Insignia
They typically do not include any smart features or connectivity. Most models have basic digital controls, but there are no app integrations, voice control, or advanced automation options.
Winner: LG – Leading in smart tech.
Cooling & Freezing Performance
LG
Their cooling technology is among the best in the industry, offering multiple innovations to keep food fresh for longer. Linear Cooling™, Door Cooling+™, and Multi-Air Flow™ work together to minimize temperature fluctuations, provide even airflow, and improve humidity control. Many LG models also feature dual evaporators, which help separate fridge and freezer airflow, preventing odor transfer and maintaining optimal freshness. The Smart Inverter Compressor automatically adjusts cooling intensity based on load and external temperatures, helping to preserve food quality while reducing energy consumption.
Insignia
In contrast, Insignia refrigerators, use a more basic single-evaporator system, meaning the refrigerator and freezer share the same airflow. While this setup works well enough for general cooling needs, it often leads to temperature inconsistencies, especially in larger models. Without advanced humidity control or airflow regulation, Insignia refrigerators may struggle to keep produce fresh as long as LG models. Additionally, because temperature fluctuations are more common, food stored in the freezer may be more prone to freezer burn.
Winner: LG – More advanced cooling tech, better freshness retention.
Which Brand Matches Your Needs?
Choose LG if you want:
✔️ Smart home integration and Wi-Fi features
✔️ Energy efficiency and long-term savings
✔️ Better cooling performance and food freshness
✔️ Premium design with a variety of configurations
Choose Insignia if you want:
✔️ The most affordable refrigerator option
✔️ A basic fridge without extra features
✔️ A temporary or secondary refrigerator for simple storage needs
Conclusion
Choosing between LG and Insignia comes down to budget, long-term expectations, and feature preferences.
LG is the better choice for buyers who want advanced cooling technology, energy efficiency, and smart features. If you’re looking for a long-term investment with premium design and strong performance, LG provides better durability, more customization, and lower operating costs over time.
Insignia is best for budget-conscious buyers who just need a simple, functional refrigerator at the lowest possible price. It’s a great option for dorm rooms, small apartments, or secondary fridges, but it lacks advanced features and long-term durability.
