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Well-known American appliance brand with strong retail presence
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Offers a tight selection of window, portable, and through-the-wall ACs
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Focused on usability, cooling consistency, and mid-range reliability
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Doesn’t chase trends — limited smart features and no inverter models
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Strong fit for buyers who want reliability from a recognizable name
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Better at solid performance than feature innovation

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New York–based startup focused on design-forward, eco-conscious window ACs
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Currently offers a single product line in multiple BTU sizes (cooling only)
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Known for ultra-quiet performance, smart connectivity, and clean aesthetics
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Excels in urban apartments and modern interiors
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Limited product variety and premium pricing hold it back for broader use
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Ideal for style-focused renters and tech-savvy small-space users
Windmill Air Conditioners
Windmill is one of the youngest — and boldest — names in the air conditioner market. Launched by a team of New York natives, the brand set out to fix everything people hate about traditional window units: ugly boxes, loud fans, and headache-inducing installations. Their flagship product is a sleek, whisper-quiet window AC with Wi-Fi control, eco-conscious packaging, and an interface so minimalist it could pass for a Sonos speaker. But for all its design chops, Windmill is still a niche player with limited muscle — so let’s see where its sleek simplicity shines, and where it’s not quite ready for primetime.
Whirlpool Air Conditioners
Whirlpool is a household brand — not just in the U.S., but globally — known for dishwashers, fridges, and laundry machines. When it comes to air conditioners, it plays a quieter role, offering a line of window, portable, and wall units under its name (often through licensed manufacturers). While it’s not pushing the envelope on smart tech or inverter efficiency, Whirlpool ACs focus on reliable, consistent cooling and approachable design, usually at mid-tier pricing. For those who value function over flash, there’s something quietly reassuring about that.