Kahuna Massage Chair

Kahuna, owned by AJX Distribution Inc. in California, began in 2013 as an Amazon-first brand and rapidly grew into one of the most visible names in the U.S. massage chair space. Its claim to fame is performance-driven chairs with aggressive pricing, particularly in the $1,500–$5,000 range.

While the brand lacks a luxury polish and isn't accredited by the BBB, it compensates with an extensive lineup, surprising feature density, and chairs that frequently appear at the top of Amazon’s bestseller lists. Kahuna engineers its chairs in-house, builds them in ISO-certified facilities in Asia, and handles warranty and parts from California. For users focused on value, stretch, and long tracks, it's an appealing contender—though refinement takes a back seat to performance.

Zarifa USA Massage Chair

Zarifa USA is a Utah-based health and wellness company that has positioned itself not just as a massage chair manufacturer, but as a provider of therapeutic recovery tools. The brand emphasizes FDA registration, HIPAA compliance, and medical-grade use cases, which sets it apart from more consumer-focused competitors.

Instead of chasing flashy features or flooding the market with dozens of models, Zarifa has developed a small but focused catalog, designed around functionality, reliability, and accessibility for both individual users and rehabilitation environments. The tone of the brand is distinctly wellness-first, making it a strong fit for those with mobility needs, chronic pain, or those simply seeking therapeutic consistency over gimmicks.