Kahuna Massage Chair

Kahuna, owned by AJX Distribution Inc. in California, began in 2013 as an Amazon-first brand and rapidly grew into one of the most visible names in the U.S. massage chair space. Its claim to fame is performance-driven chairs with aggressive pricing, particularly in the $1,500–$5,000 range.

While the brand lacks a luxury polish and isn't accredited by the BBB, it compensates with an extensive lineup, surprising feature density, and chairs that frequently appear at the top of Amazon’s bestseller lists. Kahuna engineers its chairs in-house, builds them in ISO-certified facilities in Asia, and handles warranty and parts from California. For users focused on value, stretch, and long tracks, it's an appealing contender—though refinement takes a back seat to performance.

Bodyfriend Massage Chair

BodyFriend Massage Chair main picture

Bodyfriend is a South Korean wellness tech giant that blends futuristic luxury with medically validated massage therapy. With a dedicated research institute focused on cognitive health, brain stimulation, and AI-guided care, Bodyfriend goes far beyond just physical relaxation.

From the minimalist Phantom Care, to the athletic-styled Hugchair 2.0, and the regal Palace II, the brand presents a modern, design-forward alternative to traditional massage chairs. These are sculptural, lifestyle-forward devices for users who want wellness, tech, and fashion in a single chair.