• Product Selection (3.5)
  • Design/Look (4.8)
  • Price (4.9)
  • Quality/Durability (4.5)
  • Reputation (4.9)
  • Warranty (4.2)
  • Customer Support (4.6)
  • Battery Life (4.3)
  • Display (4.7)
  • Performance (4.3)
  • Storage (4.2)
  • Size and Weight (4.6)

Overall Rating

  • Product Selection (4.5)
  • Design/Look (4)
  • Price (3.9)
  • Quality/Durability (3.5)
  • Reputation (3.6)
  • Warranty (3.7)
  • Customer Support (4)
  • Battery Life (4.2)
  • Display (4.5)
  • Performance (4.2)
  • Storage (4.1)
  • Size and Weight (4.4)

The Ultimate Showdown: Apple vs. ASUS Laptops - Unveiling the Champions of Innovation

author profile
Emma Chang
Last Updated: May 02, 2024

In the fast-paced world of laptop technology, two giants stand out among the rest: Apple and ASUS. With their unwavering commitment to innovation and performance, these brands have cemented their positions as leaders in the industry, captivating users with their cutting-edge features and sleek designs. As we embark on this journey of comparison, we delve deep into the realms of Apple and ASUS laptops, uncovering the nuances that set them apart and discovering which one emerges victorious in this epic showdown.

What Are the Differences Between Apple and Asus Laptops?

Product Selection

3.5 out of 5 (3.5) Apple
4.5 out of 5 (4.5) Asus

Apple and Asus both offer a wide selection of laptops, catering to different user needs and preferences. Apple's laptop range, known as MacBooks, is streamlined and focuses on high-quality, high-performance machines. The latest models include the MacBook Air and the MacBook Pro, both of which are equipped with Apple's new M1 chip, offering powerful performance and improved battery life. The MacBook range is well-regarded for its sleek design, robust build quality, and seamless integration with other Apple devices and services. However, the product selection is limited compared to other brands, and the high price point may not suit all budgets. On the other hand, Asus offers a broader selection of laptops, from budget-friendly models to high-end gaming machines. Its product line includes the VivoBook, ZenBook, and ROG (Republic of Gamers) series, each catering to different user needs. The latest Asus laptops feature technologies like OLED displays, AI noise-canceling technology, and advanced cooling systems. Asus laptops are generally more affordable and offer more variety in terms of specifications and features. However, the build quality and customer service may not be as consistent as Apple's. Compared to Apple, Asus provides more options for customization and a wider price range, making it a more accessible choice for a larger audience.


4.8 out of 5 (4.8) Apple
4.0 out of 5 (4.0) Asus

When it comes to design and look, both Apple and Asus laptops have their unique aesthetic appeals. Apple laptops, particularly the MacBook Pro and MacBook Air, are renowned for their sleek, minimalist design. They are characterized by their unibody aluminum chassis which not only gives them a premium look but also enhances durability. The latest models have thinner bezels and a larger trackpad, further enhancing the user experience. However, the design of Apple laptops is often seen as less flexible, as they offer limited color options and no customization. On the other hand, Asus laptops offer a wider range of designs, catering to different user preferences. For instance, the Asus ZenBook series is known for its sophisticated design with concentric-circle patterns, while the Asus ROG (Republic of Gamers) series has a more aggressive, gaming-oriented design with customizable RGB lighting. Asus laptops also offer more color options compared to Apple. However, the build quality can vary significantly across different Asus models, with some users reporting issues with the hinge or keyboard design. In comparison to other brands, Apple's design is often seen as more consistent and premium, while Asus offers more variety and customization options.


4.9 out of 5 (4.9) Apple
3.9 out of 5 (3.9) Asus

Apple laptops, known for their sleek design and high-end performance, are generally priced higher than most other laptop brands, including Asus. The latest models such as the MacBook Pro and MacBook Air, equipped with the new M1 chip, range from $999 to $2399. The high price tag is often justified by Apple's robust ecosystem, superior build quality, excellent customer service, and the inclusion of latest technologies like the Retina display, Touch ID, and Thunderbolt/USB 4 ports. However, the high price can be a barrier for many potential buyers, especially those who are budget-conscious or do not require the high-performance features offered by Apple. On the other hand, Asus offers a wide range of laptops to cater to various price segments. Their budget-friendly options like the VivoBook and TUF series start from as low as $300, while their premium offerings like the ZenBook and ROG (Republic of Gamers) series can go up to $2000. Asus laptops are known for their value for money, offering decent specifications and features at a relatively lower price. For instance, the Asus ROG series is popular among gamers for its high-performance hardware at a competitive price. However, compared to Apple, Asus may not offer the same level of customer service or build quality. In terms of price, Asus laptops provide a more affordable range for consumers compared to Apple.


4.5 out of 5 (4.5) Apple
3.5 out of 5 (3.5) Asus

When it comes to the quality and durability of laptops, both Apple and Asus have their unique strengths. Apple laptops, specifically the MacBook Pro and MacBook Air, are renowned for their sturdy aluminum bodies, high-resolution Retina displays, and long-lasting performance. Apple's latest M1 chip technology has enhanced the performance and longevity of their laptops, making them a reliable choice for professionals and creatives. However, they are on the pricier side, which may not be appealing to all consumers. On the other hand, Asus laptops, particularly the ZenBook and ROG series, are known for their robust construction, innovative cooling systems, and high-quality displays. Asus also offers a wide range of laptops catering to different user needs, from gaming to professional use. The latest Asus models feature AMD Ryzen and Intel Tiger Lake processors, ensuring fast performance and durability. However, some users have reported issues with customer service and warranty claims, which could affect perceptions of overall quality and durability. Compared to Apple, Asus offers more affordable options, but the durability of lower-priced models may not match that of their premium counterparts.


4.9 out of 5 (4.9) Apple
3.6 out of 5 (3.6) Asus

Apple laptops, specifically the MacBook series, have a strong reputation for their sleek design, robust build quality, and high performance. They are known for their advanced technologies such as the M1 chip, which provides a significant boost in processing power, battery life, and overall efficiency. Apple's macOS is also praised for its seamless integration with other Apple devices and its resistance to viruses. However, Apple laptops are often criticized for their high price points and limited upgradeability. Furthermore, while Apple's customer service is generally well-regarded, some users have reported issues with the company's repair policies. On the other hand, Asus laptops have a reputation for providing good value for money. They offer a wide range of models to cater to different user needs, from budget-friendly options to high-end gaming laptops. Asus is also known for incorporating the latest technologies in their products, such as the ScreenPad 2.0, an interactive secondary touchscreen that enhances productivity, and the innovative ErgoLift hinge for better typing position. However, Asus laptops may not be as durable or long-lasting as their Apple counterparts, and their customer service is often seen as less reliable. Despite this, Asus has gained a solid reputation for its competitive pricing and innovative features, making it a popular choice among a wide range of users.


4.2 out of 5 (4.2) Apple
3.7 out of 5 (3.7) Asus

Apple laptops, also known as MacBooks, come with a standard one-year limited warranty. This warranty covers any manufacturing defects or issues that arise from normal use. Apple also offers the option to purchase AppleCare+, which extends the warranty to three years and includes up to two incidents of accidental damage protection every 12 months, each subject to a service fee. It also includes 24/7 priority access to Apple experts via chat or phone. However, the AppleCare+ plan is quite expensive compared to other extended warranty plans. On the other hand, Asus laptops come with a standard one-year warranty as well. Asus also offers an extended warranty plan, known as Asus Premium Care, which can extend the warranty up to three years. This plan includes protection against accidental damage like drops, spills, and electrical surges. Asus Premium Care is generally cheaper than AppleCare+, making it a more affordable option for extended warranty coverage. However, it's worth noting that while Asus's standard warranty is comparable to Apple's, their customer service is often criticized for being less responsive and helpful than Apple's. Therefore, while Asus may offer a more affordable extended warranty option, the quality of service may not be on par with Apple's.

Battery Life

4.3 out of 5 (4.3) Apple
4.2 out of 5 (4.2) Asus

Apple laptops, specifically the MacBook Pro and MacBook Air models, are renowned for their exceptional battery life. The latest MacBook Pro models, equipped with Apple's M1 chip, boast up to 20 hours of battery life, the longest ever in a Mac. This is due to the efficiency of the M1 chip, which is designed to optimize power consumption. The MacBook Air, also powered by the M1 chip, offers up to 18 hours of battery life. This is significantly higher than most laptops in the market, making Apple laptops an excellent choice for users who require a long-lasting battery for work or travel. On the other hand, Asus laptops also offer commendable battery life, although it varies across models. The Asus ZenBook 13, for instance, offers up to 14 hours of battery life, while the Asus ROG Zephyrus G14, a gaming laptop, provides around 10 hours of usage. The variation in battery life can be attributed to the different types of processors and graphics cards used, with gaming laptops generally having shorter battery life due to their high-performance components. While Asus laptops may not match the battery life of Apple laptops, they still outperform many other brands in the market. Moreover, Asus laptops often come with fast-charging technology, which can be a significant advantage for users who need to recharge their laptops quickly.


4.7 out of 5 (4.7) Apple
4.5 out of 5 (4.5) Asus

When it comes to the display aspect of laptops, both Apple and Asus have their unique strengths. Apple laptops, particularly the MacBook Pro models, are known for their Retina Display technology. This technology offers high pixel density, resulting in crisp and clear images. The color accuracy and brightness are also impressive, making them suitable for graphic designers and video editors. However, they lack touch screen functionality, which is a downside for some users. On the other hand, Asus laptops offer a wide range of display options. For instance, the Asus ZenBook Pro Duo features a 4K UHD NanoEdge touchscreen, providing a high-resolution display with touch screen capabilities. Additionally, some models come with an innovative ScreenPad, a secondary touchscreen that enhances productivity. However, while Asus laptops offer good color accuracy and brightness, they may not match the exceptional levels offered by Apple's Retina Display. Furthermore, the high-resolution displays on Asus laptops often consume more power, which could impact battery life. Compared to other brands, both Apple and Asus are at the forefront of display technology, each offering unique features tailored to different user needs.


In the ultimate showdown of Apple vs. ASUS laptops, there is no clear winner, as both brands offer compelling options tailored to different preferences and priorities. Apple excels in design and integration, delivering a seamless user experience powered by its proprietary hardware and software ecosystem. Meanwhile, ASUS shines in performance and affordability, offering a diverse lineup of laptops designed to meet the needs of modern users without breaking the bank. Ultimately, the choice between Apple and ASUS laptops depends on individual preferences, whether it's a preference for style and innovation or value and versatility. Whichever path you choose, both Apple and ASUS continue to push the boundaries of laptop technology, driving innovation and inspiring users worldwide. So, whether you're team Apple or team ASUS, rest assured that the future of laptop computing is in capable hands, thanks to these two industry titans.