If you’ve ever said the word “Roomba” to mean any robot vacuum, you’re not alone — iRobot basically invented the category. Founded in 1990 by MIT roboticists, iRobot hit gold with the original Roomba in 2002 and has since become one of the most iconic names in home automation. The brand leans heavily into innovation, with a portfolio that’s rich in exclusive technologies like PrecisionVision™ Navigation and Clean Base® Auto Dirt Disposal, and it continues to push premium features down into mid-tier products.

But are you paying for genuine quality or just brand prestige? Keep reading as we unpack everything Roomba has to offer.